Promotion You Can Do Before Any Leaflet
A smile, a tidy desk, a clean front door. The small things customers notice before they ever speak to you.
When my workload is lighter than I like, I do not start with leaflets. I start with a duster.
Here is why.
There are a lot of promotional actions that bring in more customers and sales. We do not usually think of many of them as promotion, yet they are.
How about putting a smile on your face? Yes, that is promotion, and a very important one. Customers like to see a cheerful smile!
What I check in my space
These are the questions I ask myself:
- Does the floor need cleaning?
- Does my desk need cleaning?
- Is the filing done?
- Anything else need tidying?
- Any cobwebs in my space?
- How do your open cupboards or shelves look, messy or organised?
And a very important one: what about the front door and the entrance? Do they need cleaning or cheering up? It is the first thing any customer sees when they come to your premises!
Look as a customer would
Go through your workspace and look at it as though you were a customer. What do you see? Does the space make you want to buy something, or use the service the business offers? Right, then handle that.
How about smells? Perhaps some flowers in the space, or a nice smelly candle.
For me it is sometimes a bit tricky to balance, as my workspace is also my living space. With a son at home, there are likely to be toys in the living area! Even then, the space should be clean, and at least the workspace tidy.
And definitely the front door and the entrance hall. Let us not forget the front windows and the immediate outside area leading up to your door.
People tend to form an impression of you before they have even stepped inside, by how your outside looks.
You and your vehicle
And how about your attire? Are you yourself a promotion for your business? Clean? Acceptable business clothing?
How about your vehicle? Is it messy or organised? Clean?
All of these you can improve to promote yourself and your business. Potential customers do notice and will form an opinion of you immediately. If that opinion is a good one, it is promotion for your business, and it will help you close the deal.
So, before you even begin to think about leaflets or other promotion literature, look at your space.
As always, keep it simple and... Flourish and Prosper
Lisa
P.S. If you would like me to take a look at your own books and tell you plainly where you stand, call me on 07729 524611, because a quick look costs you nothing and I would rather you knew.
